Pardot Knowledge Base

What's the difference between list email drafts and email templates?

Last Updated: Jul 28, 2016 | Print this Article
Email templates and list email drafts are distinct items in Pardot, with separate purposes.
  • Email templates allow you to create text and HTML email designs and store them for future use. Email templates are like blueprints for your emails — they are reusable and can be used for drips and Engagement Programs, autoresponders, one-to-one emails, and list emails.
  • Email template drafts are templates that haven't been published yet. Email template drafts are not available for use with emails until they're published.
  • List email drafts are emails that haven't been sent yet. They are created for one-time use -- like a single list email send.

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