- Navigate to Marketing > Segmentation > Profiles.
- Click +Add Profile.
- Enter a Name that will be used internally (e.g. "Default Profile" or "Executive Profile").
- Add a Criteria Name (e.g., "Industry" or "Job Title") and choose a Grade adjustment with which prospects will be graded based on whether or not they meet that criteria.
- Add and remove criteria with plus and trashcan icons.
- Click Create profile when you are finished adding criteria.
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