- A visitor may be a search bot or spy bot: If this is the case, the word "search" will usually appear in the referring URL.
- If the EU privacy function is enabled: If the EU privacy function is enabled and the prospect has not opted-in to be tracked, their page views will not be recorded.
- Pardot hosted forms and landing pages: Visits and page views track prospects viewing your hosted pages (with Pardot tracking code embedded). Pardot landing pages and forms are tracked independently and will show up as separate activities; as a result, if prospects are only viewing Pardot forms and landing pages, they'll appear to have 0 page views on their visits - that's because they're not viewing pages on your site (only Pardot-hosted elements).
- Email links, social posts, custom redirects: If the link is to a page that's not a Pardot landing page, a Pardot form, or doesn't have Pardot tracking code on it, a visitor will be created with activities, but won't have any visits or page views.
- Tracking code isn't on the page visited or on the site: First, check to see if your tracking code is in place on your website, and specifically, the page you are hoping to track. You should also be seeing visits by going to Prospects > Visitors. See this article for more on tracking code.
- Visitor Association Change: You can check the prospect audit record to see if there has been a visitor association change.
- Domain or IP filters: If you set up any filters for that prospect's domain name or IP address, the visitor may not show any page visits.
- Form or form handler in Kiosk Mode: If you have a form or Form Handler in kiosk mode, the prospect won't be cookied, and page visit information won't be updated in Pardot.
- Form handler not passing information: If the form handler isn't properly forwarding information to Pardot, Pardot can't cookie the prospect.
- Disabled cookies: If the prospect has disabled cookies Pardot cannot track their activity.
Why does my prospect have 0 page views?
Need more? Start a conversation with other Pardot users in our Success Community