Pardot Knowledge Base

Incrementing Number Fields for Multi-Product Scoring

Last Updated: May 02, 2016 | Print this Article
Please note that the Scoring Categories feature, which is available for Pro and Ultimate accounts, is an out-of-the-box option for multiple scoring models. Incrementing prospect fields to score prospects as described in this article does not work in the same way as Pardot's default scoring model or Scoring Categories. This method does not follow the same rules as default scoring or custom scoring. If you'd like more information on Pardot's out-of-the-box scoring, see this article.
Using automation rules and completion actions, you can increment custom number fields to create basic multi-product scoring. For example, you can create custom fields for Product A and Product B, and then use completion actions to add or subtract 'points' to prospects.

Create the fields

  1. Create prospect custom fields for each product you'd like to score.
  2. Set the field type to Number.

Set up the rules

  1. When adding automation rules or completion actions select Increment prospect field value from the dropdown.
  2. Select the appropriate number field from the next dropdown.
  3. Select + (add) or - (subtract) from the next dropdown.
  4. Enter a number of points to add or subtract.
  5. Save your changes.
This video walks you through setting up a form's completion action to subtract 10 from a prospect's Product A custom field. Click here to expand. Not what you're looking for? Check out these other articles: Completion Actions Custom Scoring Automation Rules Overview Creating Custom Fields Scoring Best Practices

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