If you're brand-new to advanced dynamic content, or just want to brush up on your skills, check out our Dynamic Content training materials.
Using Pardot’s advanced dynamic content functionality, you can display certain HTML content on your website or Pardot forms, landing pages, layout templates, and emails based on a prospect’s score, grade, or field value for default fields or custom fields. As people match the criteria set for your dynamic content, a variation of content will display where you embed the generated code on your website or email.
Access advanced dynamic content by navigating to Marketing > Content > Dynamic Content.
Note: Advanced Dynamic content is included in Pro and Ultimate editions, and is available as an add-on for Standard edition. If you'd like to upgrade, contact our Advocate Team or your implementation coordinator.
These articles will get you started creating and embedding advanced dynamic content:
Creating Advanced Dynamic Content
Placing and Testing Advanced Dynamic Content in Pages
Placing and Testing Advanced Dynamic Content in Emails
Optimizing Advanced Dynamic Content Performance
Variable Tags (basic dynamic content)
Why Dynamic Content is Marketing's Secret Weapon