Pardot Knowledge Base

Dedicated IP Address Overview

Last Updated: May 18, 2017 | Print this Article

A dedicated IP address gives you full control of your email sending so you are entirely responsible for the reputation of your own IP address. Dedicated IP service is most beneficial to clients sending upwards of 500k emails per day and requires consistent volume of at least 5k emails per day. If your sending volume and pattern does not align with the preceding statement, you will have better results using our shared IP service. Additionally, with a dedicated IP address it is essential that you take the time to properly warm up your IP address before sending your list emails.

Benefits of a Dedicated IP

  • A dedicated IP address allows you to truly control your own destiny as an email sender. Your sending reputation will only be affected by the choices you make as a marketer. If you have excellent sending practices, this is generally the best way to send emails.
  • If you are in certain industries with heightened security, a dedicated IP can be beneficial. For example, if you market to Banking, Defense, Medical, Energy, Technology/Net Security, or other industries with elevated security requirements, a dedicated IP gives you more control over your email sending reputation.
  • A dedicated IP is particularly useful if you frequently have to request white listing of your IP.
  • If used properly, a dedicated IP can give you better delivery rates.

Benefits of a Shared IP

For many clients, a shared IP address perfectly fits their needs and allows them to benefit from other clients' email volumes in order to build a strong email sending reputation.

Differences between Dedicated and Shared IP Addresses

Dedicated IP Shared IP
Reputation You retain full control of your email sending reputation. Shared email sending reputation with the other clients using your Pardot IP address.
Sending Limit Upper sending limit is around 1-2 million emails/day on a single IP. Not applicable as sending limits only apply for sending very high volumes of emails.

How to Add a Dedicated IP Address to Your Account

A dedicated IP address is included in the Ultimate Edition and is available as an add-on for Pro Edition accounts. If you have questions or want to upgrade to a dedicated IP Address, contact your Account Executive.

Need more? Start a conversation with other Pardot users in the Trailblazer Community