Pardot Knowledge Base

Setting up Tracker Subdomain (CNAME)

Last Updated: Dec 16, 2016 | Print this Article
Whoa there, partner! This is advanced stuff. We recommend getting your IT department or web team involved with setting this up.

A tracker subdomain, also known as a vanity Alias (CNAME record pointing to, gives visitors a seamless transition when traveling between pages and forms that you host and Pardot-hosted campaign elements such as landing pages and search results. The Alias is also used for any individually tracked links sent out in emails to your prospects. You may need the assistance of your IT department or webmaster to set up your tracker subdomain.

  1. Work with your hosting company or IT department to set up a vanity CNAME for Pardot hosted campaign elements. Choose any Alias that you would like. We recommend something unobtrusive to give your visitors the best possible user experience. For example, if your domain were, we recommend, which is commonly used in marketing.
  2. The CNAME (Canonical name or "alias") record is used to point a sub-domain to another hostname. Typically, you will have to set three things: Alias, Type, and Points to.
    Alias (Examples) Type Points To
  3. Wait for your DNS to propagate (may take up to 24 hours)
  4. Log into Pardot.
  5. Click the gear icon () in the top right of any page, then click Settings.
  6. Click Edit.
  7. Enter your vanity Alias in the Tracker domain field (for example:

If this has been set up correctly and your DNS change has taken effect, entering your vanity URL into a browser should redirect to your homepage. That is an easy way to verify that it is working correctly.

  • Only one CNAME can be designated per account.
  • The vanity URL will redirect to the website that is listed in the Website box of your Account Information.
  • You do not need to set up an actual subdomain with your DNS provider. A simple alias pointing to is all that you need.
  • CNAMEs cannot be shared between Pardot accounts. If you have multiple instances of Pardot, you'll want to establish different CNAMEs for each instance.
  • If you want to make sure that links with your old CNAME work as well (in the chance that your prospects click on old links in old emails) then you can retain the CNAME record on your original website domain’s DNS (if you are able to maintain your original domain) and you will create a second CNAME record on your new website domain’s DNS that also points to Note that this will not work with vanity URLs, only autogenerated URLs.
  • If Pardot assets are failing to load, follow the instructions in this article.

Need more? Start a conversation with other Pardot users in our Success Community