Connectors allow Pardot accounts to sync with third party applications such as a CRM system or Google AdWords. With a connector, data can be passed back and forth between the two applications allowing you to manage many formerly disparate marketing channels from within Pardot interface.
Adding New Connectors
- Navigate to Admin > Connectors.
- Click on the + Add Connector button to add a new third party integration.
- Choose the vendor whose connector you would like to set up.
- Enter any information necessary to complete setup.
|Google AdWords||Connect with your Google AdWords account, a pay-per-click advertisement application.|
|Google Analytics||Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.|
|Twilio||Receive alerts to instantly connect with prospects over the phone when they submit a form.|
|bit.ly||Shorten, share and track your links.|
|Olark||Real-time chat and monitoring of your website visitors through Google Talk and Jabber.|
|GoodData||Collect and present critical business data from all across your company. Contact Pardot Support to enable this connector.|
|Wistia||Host and share videos online while tracking engagement through use of analytics.|
|UserVoice||Seamlessly capture UserVoice activity and leverage those activities in Pardot.|
Social Media Connectors
|AddThis||Add your company's social media links to your email and landing pages.|
|Facebook*||Connect your company's Facebook account and be able to share and track social interactions.|
|Twitter*||Instantly connect with your company's followers by automating tweets.|
|LinkedIn*||There are two separate Linkedin connectors in Pardot. One Linkedin connector allows you to quickly jump to the LinkedIn results for a prospect or their company. This connector does not require your company to provide a specific Linkedin account's password. The other Linkedin connector is a social posting connector, which allows you to instantly connect your company's Linkedin account and automate updates to the profile.|
|Data.com||Find Data.com results for a prospect or their company.|
|FullContact*||Lets you access the public web for information about your customers, users or leads.|