With a verified FullContact connector Pardot can automate social profile lookups of prospects based on prospect email address. Pardot checks prospects for their profile names/links on LinkedIn, Twitter, and Facebook. If publicly available, the system may also pull location data and a snippet or summary around the prospect. If any social profiles are found, their corresponding icons will be displayed next to the prospect's name.
Viewing Social Data
Click on one of the available icons next to the prospect's name or the Social Data link near the top of the page to view the social data available on that prospect.
When do FullContact lookups take place?
Similar to our CRM integrations, lookups with FullContact take place roughly every ten minutes for new prospects or for prospects that you have viewed. Our lookups are based on a prospect's email address in Pardot.
Why do some prospects have images and others do not?
FullContact only compiles publicly available social data. If images are available, we will make an effort to display them. Many prospects, however, do not have publicly available images.
Why is the "Social Data" link sometimes grayed out?
If a prospect has not yet been looked up or if FullContact did not return any social data for the record, the link will be inactive (grayed out). For clarification, hover your cursor over the inactive link for a status update where you may see a message like "Could not find any social data". If the Social Data link is active but you do not see any additional social media icons, it is likely that Pardot only found the LinkedIn profile. In that case, LinkedIn will point directly to the prospect's LinkedIn profile rather than simply doing a search in LinkedIn by first and last name.
What kind of hit rate should we expect?
The hit rate is the rate at which social profile data is found, and it varies based on the types of prospects you have (some people are more or less likely to have their work addresses correlated to social profiles). Overall, Pardot finds at least some social data on approximately 20% of lookups.
Social Profile View in Salesforce
You can also set up a social profile view in Salesforce in much the same way you did your prospect activity view. Just add Pardot Social Data to your lead and contact layouts. See Showing Pardot Data in Salesforce if you need help adding the view to Salesforce.
Why don't I see a FullContact option under Connectors?
The connector is only available for Professional and Ultimate editions. Standard editions can purchase this as an add-on. Contact our advocate team for more details.
Need more? Start a conversation with other Pardot users in the Trailblazer Community