Pardot Knowledge Base

Uploading Content Files

Last Updated: Jun 05, 2017 | Print this Article
All files that you upload are publicly available at the URL Pardot assigns each file.

You can upload images and other files for use in campaign elements such as emails, forms, and landing pages. Uploaded files are given tracker URLs (using your CNAME). You can track when a prospect accesses a non-image file (white papers, data sheets, etc) in their activities. For more information, see the Inserting a Non-Image File and File Tracking sections below.


See the video below for a quick walkthrough.
Click here to expand the video.

To upload multiple files at once:
  1. Navigate to Marketing > Content > Files.
  2. Open a view of the files saved on your computer.
    1. Select the files that you wish to upload and drop them on the "drop zone" area.
    2. OR click the + Upload Files button and select the files from your computer.
  3. Your files upload simultaneously.
  4. There are a few things to note when uploading multiple files at once.
    • If any of the files are images, Pardot will display thumbnails once the upload completes.
    • You will also get quick access to an edit link, the URL, and short URL for each file.
    • Bulk upload does not allow you to assign attributes to the file (tags or a vanity URL) during the actual upload.
    • If you want to assign tags or vanity URLs to each file, please use the traditional "Add file" button above the datatable or edit the files after uploading them.
    • IE9 and below cannot select multiple files at once due to limitations with Internet Explorer. The bulk uploader still works, but only 1 file at a time can be selected.
    • There is no need to zip files (uploading a zip file will keep the file stored as a zip rather than unpack them).
    Bulk Upload Files
To upload one file:
  1. Navigate to Marketing > Content > Files.
  2. Click + Add File.
  3. Input an internal Name for the file.
  4. Click the Browse button to select the file you would like to upload.
  5. Optional: You can enter a Vanity URL that will replace the normally auto-generated address.
    • If you attempt to use a URL that is already in use you will be prompted to choose a new one.
    • If you change the vanity URL at any point, your previous vanity URL will no longer be valid.
    • Once someone accesses the URL they will be redirected to a location beginning with
  6. Optional: Add Completion Actions to the file.
    1. Note: Completion actions will not execute for image files (no matter how they are uploaded).
    2. Completion actions will only execute for prospects (they will not affect visitors).
    3. Full Completion Action details here
  7. Click Upload file.

Uploading a File

Usage Notes

  • File size is limited to 50MB per file.
  • To update a file's content while keeping the URL the same:
    • Edit the existing file and upload the corrected version using the EXACT same name as the original file.
    • This will ensure that the tracker URL remains unchanged.
  • If you update a file's content and use a different file name the URL will change using the new file name. The previous file URL will now point to the new content file.
  • All files are banned from search engine indexing due to a robots.txt file in the directory where your files are stored.
  • When you delete Content files in your Pardot account they will be pushed to the Recycle Bin. They cannot be undeleted — they will be deleted permanently from your instance.

Inserting an Image

Images that are hosted within Pardot or on an outside server can be inserted into your campaign elements, including emails, forms, and landing pages. You have three options for inserting images in your campaign elements:

  1. WYSIWYG Editor
  2. Landing Page Builder
  3. Raw HTML


Inserting a Non-Image File

Once a file has been uploaded, you can add a link to the file within an email, form, or landing page. To insert a file within these campaign elements, follow these instructions:

  • Create a new email, form, or landing page, or edit an existing object
  • Select the Insert/edit link icon in wizard's WYSIWYG editor. The type of object you are creating (email, form, or landing page) will dictate in which step of the wizard this editor appears
  • Choose File from the Link Type dropdown
  • Select the appropriate file from the URL dropdown
  • Click Update


This will insert a hyperlink to your file, allowing your prospects to view or download from this location.

File Tracking

Downloads for all non-image files are tracked in Pardot. When a file is downloaded by a Prospect, that action will appear under their Prospect Activities on their profile page. You can also click on the file Name in the files table and view tracking information in the Prospects table (the prospects that accessed the file).

Need more? Start a conversation with other Pardot users in the Trailblazer Community