Pardot Knowledge Base

Customizing Your Unsubscribe Page

Last Updated: Apr 26, 2016 | Print this Article
 

Customizing Your Unsubscribe Page

You can easily edit a few different aspects of your unsubscribe page: the internal Name of the page, Title for the re-subscribe form, layout template, and opening content.

The Title is represented by %%title%% in the layout template and is generally placed above the %%content%%, which contains both your customized opening content and the default message. If you would like to add a preface to the default re-subscribe message ("You have been successfully unsubscribed..."), you can add it to the opening content section and it will appear above the standard text.

Changing the Unsubscribe Confirmation Text

If you would like to change the standard unsubscribe confirmation text, you will need to edit the layout template the unsubscribe page is using (make sure this layout template is only used for this page!), go to the Form tab of the layout template and replace %%form-before-form-content%% with the new text you'd like to use instead.

Note: Pardot's unsubscribe link is meant to opt prospects out from receiving emails with only one click, so the unsubscribe page text should indicate that the prospect has been unsubscribed successfully, but can opt back in using the re-subscribe button.

You can also use CSS on the corresponding layout template to customize the appearance of your unsubscribe page. For example, you can place styling in the layout template header to replace the Re-subscribe button with an image (make sure this layout template is only used for this page!):

1. Replace %%form-submit-button-text%% in the layout template's Form tab with a single space. so you would have:

<p class="submit"> <input type="submit" accesskey="s" value=" "
2. Add the following code to the <head> tag in the Layout tab of the layout template:
​<style type="text/css"> form.form p.submit input { margin: 0; padding: 0; text-align: right; border: none; background: url(insert URL to desired image here) no-repeat left top; width:(define width of button here)px; height:(define height of button here)px; cursor: pointer; } </style>

Customizing the Resubscribe Confirmation Text

If you would like to change the standard resubscribe confirmation text, you will need to edit the layout template the unsubscribe page is using (make sure this layout template is only used for this page!), go to the Form tab of the layout template and replace %%form-thank-you-content%% with the new text you'd like to use instead.

Need more? Start a conversation with other Pardot users in our Success Community