Pardot Knowledge Base

Using Suppression Lists with Engagement Programs

Last Updated: Jan 04, 2017 | Print this Article
 

Occasionally, you may have a prospect end up on several different lists that you use for your Engagement Programs. You'll want to make sure the prospect receives only the most relevant information, so you need prioritize your Engagement Programs using suppression lists.

Example: Prospect Adam Smith is on 3 different lists: List A, List B, and List C. You want to send three different programs: Program 1, Program 2, Program 3. Since you don't want your overlapping prospects, like Adam Smith, to be run through more than one program at a time, you need to prioritize and suppress them from receiving the lower-priority Engagement Program emails.

Let's say that Program 1 is your highest-priority program, Program 2 is less important than Program 1, and Program 3 is the least important. So you want any prospects that are on List A and List B or List C to receive only Program 1 emails. You'd use Lists A and B as suppression lists. This table gives a good example of how you'd set up your sending and suppression lists:

   Program 1 Program 2 Program 3
 To Lists List A  List B  List C
 Suppress Lists None List A Lists  A & B
Program 1's settings would look similar to this.

Program 1's settings would look similar to this.

Program 2's settings would look similar to this. Notice the suppressed list A.

Program 2's settings. Notice that List A is suppressed.

Program 3's settings. Notice that both List A and B are suppressed for this program.

Program 3's settings. Notice that both List A and B are suppressed for this program.

Note: Individual Engagement programs do not enroll multiple prospects with the same email address — only one prospect with a specific email address can be enrolled in an individual Engagement Program at any time. If you have multiple prospects with the same email address, using suppression lists to prioritize programs will not add additional prospects with the same email address to a program.


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