Pardot Knowledge Base

A/B Tests

A/B Test Reporting

A/B Testing reports show the same details that list email reporting does, but the reports are specific to each version of the email. Pardot also offers an overview report, which combines metrics from the Winner...

Read Article

Using A/B Testing

Pardot's A/B Testing for emails allows you to change elements in your email, segment your recipient list into a test audience and winning audience, and then use the email's engagement data to automatically dete...

Read Article

How do I turn off A/B Testing?

If you accidentally turn on A/B Testing on an email draft or you change your mind, you can turn it off before sending the email. Before you Begin You can disable A/B testing only before you send the emai...

Read Article