Pardot Knowledge Base


Match Type Overview

When you create Automation Rules, Dynamic Lists, and Segmentation Rules, you'll have to select a match type and criteria as build your rules. Pardot has two match types: Match Any and Match All. Match Any will ...

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Why isn't my automation rule working?

Automation rules match prospects solely on the criteria specified in the rule. Troubleshooting why an automation rule did or didn't find a prospect is pretty straightforward — you just need to know what to look...

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