Pardot Knowledge Base

Campaigns

Creating Campaigns

Pardot's various marketing elements can be associated with a campaign. Pardot campaigns can be used for reporting. Pardot campaigns are typically thematic touchpoints (similar to "source" in other system). They...

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Campaign Cohort Reporting

This page gives statistical information for each Pardot campaign beyond the basic campaign report data. The Monthly Cohort graph gives you a look over a selected period of time to see how many prospects and opp...

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Campaign Summary Reporting Overview

This page gives statistical information for each Pardot campaign. Pardot campaigns are created and managed under Marketing > Campaigns. Statistics are found under the Reports > Campaigns. Campaign Perfor...

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Using Google Tag Manager with Pardot

You can use Google Tag Manager with your Pardot tracking code. Google Tag Manager does not affect Pardot tracking, provided that you set your filters to allow the Pardot tracking code to fire on the pages you w...

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How are prospects associated with campaigns?

You may choose to associate prospects with a specific campaign in Pardot. By default, Pardot associates all prospects with Pardot campaigns. However, you can contact Pardot Support to have your account settings...

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Best Practices: Pardot & Salesforce Campaign ROI

Introduction Marketers are responsible for a number of reports. Identifying which marketing campaigns have influenced an opportunity is critical to improving marketing effectiveness. This article focuses on us...

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What happens to prospects tagged with a campaign when that campaign is deleted?

If a campaign is deleted, the campaign will be sent to the recycle bin and prospects associated with it will still be tagged with that campaign. If you opt to delete a campaign, Pardot will warn you if there ar...

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Pardot Campaigns vs. Pardot Lists

Pardot campaigns and lists function differently in Pardot. Pardot lists send out marketing campaigns while Pardot campaigns track the first marketing campaign a prospect touches. Pardot Campaigns Pardot c...

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Using Lead Source or Pardot Campaign -- when to use which?

Many marketing departments are used to tracking a lead's source but what is a Pardot campaign and how does it factor into your lead reporting? Pardot Campaigns Pardot campaigns are typically thematic touchp...

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Campaigns Overview

Pardot's various marketing elements can be associated with a campaign. Pardot campaigns can be used for reporting. Pardot campaigns are typically thematic touchpoints (similar to "source" in other system). They...

Read Article