Pardot Knowledge Base

Drip Programs

Drip Programs for Reengagment Overview

When creating a reengagement drip program, you should keep some key elements in mind and consider the following items as you design your campaign: Campaign Purpose: Reengagement campaigns are used to reawa...

Read Article

Drip Program Reporting

Drip Program Reports allow you to assess how successful a drip program has been, giving you insight into how many prospects started the drip, how many completed the drip, the total emails sent and the completio...

Read Article

Adding Prospects to Drip Programs from the CRM

Option 1: CRM Visible Lists Pardot has the option to display Pardot lists in your CRM where users can manually add and remove the the CRM leads/contacts from the lists. We call this the prospect list managem...

Read Article

Drip Programs Overview

Using Engagement Studio? See Engagement Studio Overview for the Engagement Studio version of this article. Drip Programs (also known as lead nurturing programs) allow correspondence to be sent to prospect...

Read Article

Drip Program Action Icon Glossary

Using Engagement Studio? See Engagement Studio Trigger, Action, and Rule Reference for the Engagement Studio version of this article. Create the flow of your drip program using Actions icons. These actions ...

Read Article

Prioritizing Drip Programs Using Suppression Lists

Occasionally, you may have a prospect end up on several different lists that you use for your drip programs. You'll want to make sure the prospect receives only the most relevant information, so you'll need pri...

Read Article

Creating Drip Programs

Using Engagement Studio? See Creating Engagement Programs for the Engagement Studio version of this article. Drip Programs (also known as lead nurturing programs) are also located in the Automation section...

Read Article

Drip Program FAQ

Using Engagement Studio? See Engagement Studio FAQ for the Engagement Studio version of this article. We've compiled answers to our most frequently-asked drip program questions here. If you need more help ...

Read Article

Drip Program Sample Templates

Looking for guidance or examples as you create your drip nurturing campaigns? The templates below include a detailed view of a drip program built in Pardot's drag-and-drop builder, as well as specifics on objec...

Read Article

Drip Program Template for Sales Nurturing Track

When creating a sales nurturing drip program, it is best to keep some key elements in mind and consider the following items as you design your campaign. Purpose: To continue to stay in touch and educate a pros...

Read Article