Pardot Knowledge Base

Email Reputation & Deliverability

Database Hygiene FAQ

Your Pardot database will grow over time, but having a large database isn't helpful if your data isn't valid. You should focus on quality instead of quantity when it comes to your prospects. SiriusDecisions est...

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Exporting Unmailable Prospects

Unmailable Prospects are prospects who have opted out of email communication in Pardot, were imported as a "global opt out", were manually marked as “Do Not Mail”, or had a hard bounce (or 5 soft bounces) when ...

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Manually Opting Out Prospects

You can manually remove (opt-out/unsubscribe) a prospect from all list emails or automated emails (like drip marketing or automation-triggered emails) by clicking on a checkbox in their prospect record. This is...

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Sending Emails from More Than One Domain

Can I use Pardot to send emails from a domain like gmail.com or yahoo.com? No. With the way Gmail, Yahoo, and other email providers have set up their email security, only emails sent out on their infrastructur...

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Bounce Management Overview

When you send an email, a certain percentage of your distribution list may never receive your message as a result of technical issues on their mail server's end. Pardot keeps track of hard and soft bounces f...

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Spam Complaints Overview

Spam complaints are damaging to the sender's reputation. All emails sent from within Pardot are CAN-SPAM compliant and require the physical address (%%account_address%%) and either the unsubscribe tag (%%unsubs...

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Viewing Bounce Reports

You can view your bounce report for list emails by doing the following: Navigate to Reports > Emails. Click on the name of the email whose report you are interested in viewing. Both the hard and s...

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Sunsetting Unengaged Prospects

Do you have a sunset policy for unengaged prospects in place? If not, you should -- your deliverability may improve if you practice good list management and stop emailing your unengaged prospects. This article ...

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Spam Words Reference

Spam filters can be triggered by certain words and phrases. Here, we've compiled a list of the most common spam words. Keep in mind that this list isn't exhaustive, and that spam filters are always evolving. Fo...

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Setting up a Confirmed Opt-in Process

Confirmed opt-in (COI), also known as a double opt-in, is a way to verify that an opt-in request came from the owner of the email address. It also verifies that the address was not forged, mistyped, or otherw...

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