Pardot Knowledge Base

Email Reputation & Deliverability

Sender Score FAQ

What is Sender Score? Sender Score, a service of Return Path, grades the reputation of outgoing mail servers on a scale of 0 to 100. The higher the score, the more trustworthy the sender. Mail servers often ch...

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Seed Lists Overview

Some companies use seed lists to test email deliverability and how the email renders across different browsers and devices. While test lists are certainly helpful to check how your email renders in different en...

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Performing a Permission Pass

A permission pass is a one-time email sent to an unclean or out-of-date list to reconfirm permission to email. When the permission pass is complete, your list will be a completely clean, 100% opted-in list. A ...

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List Compliance FAQ

Have you been wondering what Pardot's permission-based marketing policy means for you and your lists? Spoiler alert: it all comes down to obtaining explicit permission to email your prospects. Here, we've compi...

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Finding Your Pardot Email Sending IP Address

Pardot administrators can find their account's email sending IP address by doing the following: Hover over your email address in the top right, then click Settings. Scroll down to the Account Settings sect...

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Getting Started with a Dedicated IP Address

Congrats, and welcome to your new dedicated IP address! We know you're excited to start sending emails, but there are a few steps you need to take before you start emailing your prospects. This article will wal...

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Email Deliverability and Reputation Terms Glossary

There are a lot of email deliverability and reputation terms you may run into while using Pardot, so we've compiled a list of the most important terms for you. Term Definition Abuse Complaint When a pros...

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Can Pardot guarantee email deliverability?

One of the most common questions we get as an email service provider is “Can you guarantee that our email deliverability will be high, and what numbers can you provide to support this?” The answer is no, Par...

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What is the difference between “Do Not Email” and “Prospect Opted Out”?

There are two fields in a prospect record that indicate a prospect is suppressed from receiving emails in Pardot: Do Not Email and Opted Out. Do not Email Do Not Email means the prospect is suppressed fro...

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Bounce Codes Reference

There are an unlimited number of bounce replies. This article doesn't provide a definitive list of all bounce replies -- just an overview of the most common ones. Since the bounce codes are not generated by Par...

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