Pardot Knowledge Base

Email Reputation & Deliverability

Email Authentication Overview

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Spam Filters and How to Avoid Them

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Warming Your IP Address

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Canada’s Anti-Spam Legislation (CASL)

What is CASL? Canadian regulatory agencies have introduced new rules under the Canadian Anti-Spam Legislation (“CASL”), which went into effect on July 1, 2014. These rules may apply to our customers who send ...

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Customizing Your Unsubscribe Page

Customizing Your Unsubscribe Page You can easily edit a few different aspects of your unsubscribe page: the internal Name of the page, Title for the re-subscribe form, layout template, and opening content. Th...

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Email Reputation and Deliverability Overview

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What should I do before I send emails with Pardot?

Welcome to Pardot! We know you're excited to start emailing your prospects, but there are a few things you need to take care of before you start sending. Segment out the most active prospects from your las...

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What is a direct complaint?

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