Pardot Knowledge Base

Email Reputation & Deliverability

How to Build Good Email Lists

Before you can email your prospects using Pardot, you'll need to have a list of email addresses. You may think that purchasing a list is a good shortcut, but it's definitely not. This article will explain why p...

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Email Authentication Overview

This is an advanced topic, and it's a good idea to get your IT department involved in setting up your email authentication. See Adding SPF and DomainKeys to Your DNS for instructions. Pardot allows you to sen...

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Spam Filters and How to Avoid Them

To avoid spam filters, you need to understand how they work. This article will explain how spam filters do their filtering, and will also give you plenty of tips and best practices to avoid ending up in the spa...

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Warming Your IP Address

If you are sending emails from a new or “cold” IP address, abrupt spikes in email sending volumes can harm your IP’s reputation. To prevent this, you need to warm your IP address up gradually over time to estab...

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Canada’s Anti-Spam Legislation (CASL)

What is CASL? Canadian regulatory agencies have introduced new rules under the Canadian Anti-Spam Legislation (“CASL”), which went into effect on July 1, 2014. These rules may apply to our customers who send ...

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Customizing Your Unsubscribe Page

Customizing Your Unsubscribe Page You can easily edit a few different aspects of your unsubscribe page: the internal Name of the page, Title for the re-subscribe form, layout template, and opening content. Th...

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Email Reputation and Deliverability Overview

Email deliverability and reputation is a big deal here at Pardot. Here, we've compiled a list of our most popular articles and topics to help you stay compliant and keep your email deliverability within industr...

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What should I do before I send emails with Pardot?

Welcome to Pardot! We know you're excited to start emailing your prospects, but there are a few things you need to take care of before you start sending. Segment out the most active prospects from your las...

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What is a direct complaint?

A direct complaint is when a prospect directly emails our abuse desk to report an email as spam. Direct complaints are not included in your email reports because they are emailed directly to our Reputation Team...

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