Pardot Knowledge Base

Email Reputation & Deliverability

Seed Lists Overview

Some companies use seed lists to test email deliverability and how the email renders across different browsers and devices. While test lists are certainly helpful to check how your email renders in different en...

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Performing a Permission Pass

A permission pass is a one-time email sent to an unclean or out-of-date list to reconfirm permission to email. When the permission pass is complete, your list will be a completely clean, 100% opted-in list. A ...

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List Compliance FAQ

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Finding Your Pardot Email Sending IP Address

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Getting Started with a Dedicated IP Address

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Email Deliverability and Reputation Terms Glossary

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Can Pardot guarantee email deliverability?

One of the most common questions we get as an email service provider is “Can you guarantee that our email deliverability will be high, and what numbers can you provide to support this?” The answer is no, Pardo...

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What is the difference between “Do Not Email” and “Prospect Opted Out”?

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Bounce Codes Reference

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How to Build Good Email Lists

Before you can email your prospects using Pardot, you'll need to have a list of email addresses. You may think that purchasing a list is a good shortcut, but it's definitely not. This article will explain why p...

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