Pardot Knowledge Base

Email Reporting

How are HTML opens measured?

Open rates are difficult to measure accurately because they are tracked based on an image loading in the recipient's inbox. In most email browsers, including Microsoft Outlook, image loading is turned off by de...

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Advanced Email Analytics Overview

Pardot’s Advanced Email Analytics package expands on the built-in email marketing functionality. It adds spam analysis of email content, subject line preview, and email rendering previews to see how your emails...

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What's a good clickthrough or open rate?

Open rates are not a very good metric for evaluating email marketing performance. This is because mail clients often pre-fetch images and other content in emails used to track whether an email is opened or not....

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Email Click-Through Rate Report Overview

The Click-through Rate Report displays link performance in your email visually. A rendering of your email creative will be overlaid with click-through rates next to your various links. Access the Report To ...

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Email Template Reporting

This report gives statistical information about emails sent using a specific Pardot email template. The data includes number of emails sent, unique clicks, unique click rate, total clicks, and total click rate....

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List Email Reporting

The List Email Report breaks down important data for your sent emails. The data includes number of emails sent, unique clicks, unique click rate, total clicks, and total click rate. Note: The Activity Date Ran...

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List Email Statistics Table Overview

The List Email Statistics table lets you customize and filter reporting for all of your sent list emails. Note: If you want report on an individual email, simply click the email's name to see its List Email Rep...

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