Pardot Knowledge Base

Field Configuration

Creating Custom Fields

When Pardot's default fields don't capture the prospect data you need, you can create your own custom fields. These custom fields can be created for their corresponding objects and can be synced with your conne...

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Editing Custom Field Global Options

When Pardot's default fields don't capture the prospect data you need, you can create your own custom fields, and use them on your Pardot forms. Global configuration options are set in Admin. Form-specific sett...

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Editing Default Fields Global Options

Pardot comes with some standard default fields, and you can adjust these fields globally from Administration. Form-specific settings are configured within each form. Global configuration options are set in Admi...

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Using a Number Field as a Counter

You can use a custom number field with completion actions and automation rules to set up a counter for prospect file downloads, page actions, form submissions and more. This method can be used to create an addi...

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Form Field Options Reference

Basic Options Option Description Label The label for the field that the prospect sees on the form. Prospect Field Select the field you’d like to add to your form. If you select custom field, you will ...

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Field Type Reference

A form field's type determines what kind of data the field can capture. These field types are available in Pardot: Type Allowed entry format and features Text Free-form data entry; character limit at 255 c...

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Prospect Field Settings Reference

You can easily customize Pardot's Prospect Fields (both default and custom). This article provides a reference for how each field can be configured. Access these settings by navigating to Admin > Configure F...

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Using Pre-defined Values in Custom Fields

When you create certain types (checkboxes, radio buttons, drop downs, and multi-select) of custom fields, you can re-label them and use pre-defined values to add prospects to a list and set their profile when ...

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Character Limits for Default Prospect Fields Reference

This article lists character limits for Pardot's default prospect fields. Field Character Limit salutation 32 first_name 40 last_name 80 email 255 company 1255 website 255 job_title 128 depar...

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