Pardot Knowledge Base

Field Configuration

Creating Custom Fields

When Pardot's default fields don't capture the prospect data you need, you can create your own custom fields. These custom fields can be created for their corresponding objects and can be synced with your conne...

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Editing Custom Field Global Options

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Editing Default Fields Global Options

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Using a Number Field as a Counter

You can use a custom number field with completion actions and automation rules to set up a counter for prospect file downloads, page actions, form submissions and more. This method can be used to create an addi...

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Form Field Options Reference

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Field Type Reference

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Prospect Field Settings Reference

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Using Pre-defined Values in Custom Fields

When you create certain types (checkboxes, radio buttons, drop downs, and multi-select) of custom fields, you can re-label them and use pre-defined values to add prospects to a list and set their profile when ...

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Character Limits for Default Prospect Fields Reference

This article lists character limits for Pardot's default prospect fields. Field Character Limit salutation 32 first_name 40 last_name 80 email 255 company 1255 website 255 job_title 128 depar...

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