Pardot Knowledge Base

Forms & Form Handlers

Removing Form Autofocus

Pardot Layout Templates are designed to auto-focus on the first form field in a Pardot form. This allows for easy form completions, as the prospect's cursor is already positioned to begin filling out the form ...

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Responsive Forms Overview

After Ethan Marcotte laid out the principles of responsive web design in a talk at An Event Apart in 2010, Jeffrey Zeldman tagged it "the presentation that launched a thousand redesigns". A million redesigns wo...

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Setting Up Progressive Profiling

Progressive Profiling allows marketers to progressively gather more information over time and build a profile of the prospect. In this article, we'll show you how to get started. We'll use the following examp...

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Validating Emails in Forms

You can prevent prospects from submitting invalid or unrelated email addresses through your forms and form handlers by selecting email validation options on a per-form basis. When editing a form (Marketing...

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Why is a form pre-populated with someone else's information?

When an email is sent to a known prospect (prospect A), and the prospect then forwards that email to someone else (prospect B) and that person clicks on a tracked link, prospect B will see prospect's A's infor...

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Why is my form missing fields?

You've set up your form to contain multiple fields — but when you go to view the form live, some of your form fields are missing. What happened? By default, Pardot forms only show prospects fields they have ...

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Integrating Pardot with Salesforce Web-to-Lead forms

A simple integration allows you make use of Salesforce's Web-to-Lead forms for campaign and source tracking as well as Pardot's micro-level web analytics. The integration allows for a dual post of form data to ...

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Why should I use Pardot to manage my forms?

Several features included with Pardot make form management a breeze: Progressive Profiling: Progressive Profiling allows you to display new form fields (conditional fields) to prospects which will only appea...

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Progressive Profiling Overview

Progressive Profiling allows marketers to progressively gather more information over time and build a profile of the prospect. In this article, we'll give you an overview of how it works. Check out this article...

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Form Fields Overview

Form fields are data fields you use in your forms and landing pages to gather information. They can be a variety of types (text, checkbox, etc.) and are tied to either default fields or custom fields. Values en...

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