Pardot Knowledge Base

Forms & Form Handlers

Why is my prospect missing information from required fields even though they completed the form?

When an email is sent to a known prospect (prospect A), and the prospect then forwards that email to someone else (prospect B) and that person clicks on a tracked link, it can result in a successful form or...

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Redirecting Forms to a Success Page

By default, Pardot forms display the specified Thank You content immediately upon submission, without sending the visitor to another page. If you'd like to redirect prospects to a particular page, you have two ...

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Forwarding Data from a Pardot Form Post to a Third-Party

It's easy to forward data from a Pardot Form Handler to a third-party URL by enabling data forwarding. Though less straight-forward, this is also possible via Pardot forms placed on your site or on Pardot Landi...

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Bot Protection Options Overview

Occasionally we get questions from prospects or new clients regarding CAPTCHAs, better known to us non-techies as the little boxes with letters and numbers that you're required to fill out to submit a form. The...

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What's the difference between a submission and a conversion?

Both forms and landing pages have reporting on submissions and conversions. (See Why isn't my automation rule taking action when someone completes a form/landing page? for further explanation.) Navigate to R...

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Form Reporting Overview

Form Reports allow you to see how successful or active a form has been on your site, giving you insight into the total number of views, submissions, and conversions (when an anonymous visitor becomes an identif...

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Passing a Redirect URL to a Form as a Hidden Field

Whoa there, partner! This is an advanced topic that involves custom script. Troubleshooting custom script is outside of Pardot Support’s scope, so proceed with caution. Occasionally you may want to make the...

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Form Troubleshooting and FAQ

We've compiled your most common Form questions and concerns in one convenient place! Click on any question below for instant answers. I got a message that someone else is editing my form — what does that mea...

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Testing Forms

Once you have built your form in Pardot, you'll need to test it see how the data is recorded in the system. This test will allow you to make sure all your data is flowing to the correct place. You will also see...

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Auto-Appending Country and State from Prospect IP Address

Pardot can auto-fill Country, State, and Canadian Province on a prospect record based on GeoIP information. The added data is filled in after a form, landing page, or form handler completion by a prospect. The...

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