Pardot Knowledge Base

Forms & Form Handlers

Using Salesforce State/Country Picklists with Pardot

When using state and country picklists in Salesforce, we suggest that you set the global field types for the state and country default fields to text in Pardot. This ensures that Pardot will accept any value co...

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Using Gated Content

Gating content by putting resources (e.g., white papers, case studies) behind a form is a great way to convert leads faster by identifying anonymous visitors and reaching out to them based on their interactions...

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Optimizing Forms for Mobile

With so much web browsing taking place on mobile devices, more of your prospects will be viewing your site on a web browser built for a mobile platform. If your Pardot forms are designed well for traditional w...

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Enabling Form-Protected Content to Download Immediately

When protecting a white paper or other content behind a form submission, you can elect to have the content start downloading seconds after the form's Thank You Content displays. Instead of redirecting the form ...

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Changing Form Submit Button to an Image

For Forms and Landing Pages built using Layout Templates Navigate to your form and edit it. In the Look and Feel step of the form wizard, remove all text in the Submit Button field unless you want the te...

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Passing Hidden Fields to Pardot Forms

Occasionally you may want to pass data as a hidden field to Pardot. For example, you may have a product information form and you want to pass the product name as a hidden field based on the page from which your...

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Basic CSS for Forms

Whoa there! CSS can get complicated. We recommend getting your web team involved with CSS for your forms. When you create a Pardot form, the form will have its own CSS styling automatically. Sometimes, you m...

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What is Kiosk Mode?

Normally, our forms and form handlers are used for prospect tracking and will associate form submissions with a browser cookie. This can cause problems if you're manually entering prospect data into a form from...

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Changing Default Text on Email Preference Pages and Forms

This article covers updating or adding translations for some default text on Email Preference Pages and Forms. Unsubscribe and Email Preference Pages: Resubscribe Button Text A resubscribe button appears ...

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Why isn't my form displaying on my site?

This article covers troubleshooting the most common reasons why Pardot forms fail to display. Mixed Content If you embed a form using an HTTP iframe on a an HTTPS page, the form may not display. To fix t...

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