Pardot Knowledge Base

Google Analytics

Google Analytics Connector Overview

The Google Analytics Connector is designed to simplify the flow of information between Google Analytics, Pardot and your CRM system. The connector will allow those using Google Analytics Keyword Tags in URLs to...

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Tracking Google Analytics Conversions

You can integrate Google Analytics with your Pardot marketing initiatives. Evaluate the following options on where to place your Google Analytics code to obtain successful tracking. For information on tracking ...

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