Pardot Knowledge Base

Paid Search

Paid Search Reporting

The Paid Search Report (under Reports > Connected Apps > Paid Search) provides reporting on paid search keywords from several vendors (Google AdWords, Bing, Yahoo!, Ask.com, and Indeed), as well as statis...

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Search Marketing Paid Search Overview

The Paid Search module (under Marketing > Search Marketing > Paid Search) displays your Google AdWords campaigns, ad groups, and ads, which are pulled into the app through the Google AdWords Connector. Yo...

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Google AdWords Connector Final URLs

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Tracking Google AdWords Conversions

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