Pardot Knowledge Base

Paid Search

Paid Search Reporting

The Paid Search Report (under Reports > Connected Apps > Paid Search) provides reporting on paid search keywords from several vendors (Google AdWords, Bing, Yahoo!,, and Indeed), as well as statis...

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Search Marketing Paid Search Overview

The Paid Search module (under Marketing > Search Marketing > Paid Search) displays your Google AdWords campaigns, ad groups, and ads, which are pulled into the app through the Google AdWords Connector. Yo...

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Google AdWords Connector Final URLs

Pardot can connect with your Google AdWords account and track prospects that reach you through paid search. You can tie cost data from AdWords to opportunity data from your CRM to determine your true cost per q...

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Tracking Google AdWords Conversions

Concept You can track Google AdWords conversions upon submission of your Pardot forms. For Google AdWords conversions, you will need to add your conversion code to the Thank You Code area of the Pardot form. ...

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