Pardot Knowledge Base

Pardot Overview

Pardot 101

If you aren't exactly sure where to begin with Pardot, we've listed out the basics here. Now you can browse through our modules to get started! We will start with the items listed in the menu navigation at the ...

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Best Practices: Naming Conventions

Naming conventions can keep your Pardot account organized and allow you to quickly filter and identify your marketing assets. This article walks through best practices and tips for creating your own asset namin...

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Pardot Glossary

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Best Practices: Using Pardot at Trade Shows

If you're interested in using Pardot at trade shows, we suggest you start by reading our blog post, The Secret to Trade Show Success. Browse through these resources, and rock Pardot at your next event. Here's ...

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Best Practices: Lead Qualification Tips

One of the biggest benefits of marketing automation is the ability to qualify leads. Getting a lead qualification system in place, however, can be a little confusing. Here are some tips to help get you started:...

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Copying Content from Word

Copying content from MS Word into a text editor typically injects superfluous Microsoft code. When copying text or code from MS Word in a Pardot WYSIWYG editor, you must use the "Paste from Word" button. Pastin...

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Best Practices: Sales

Marketing automation not only makes the life of a marketer easier, but it offers powerful tools for sales teams as well. Pardot will help you find better qualified leads, gain more insight and have a more targe...

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Pardot Reporting Overview

This article gives a high-level overview of the reports that Pardot offers. Standard Reports These reports are available in the Reports tab in Pardot: Campaigns Report: Gives an overview of a campaign’s ov...

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Dashboard Overview

The Dashboard is the first thing you'll see when you log in to Pardot. From here, you can get a high-level overview of your notifications, active prospects, and more. Notifications Any important announcement...

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Turning off Compatibility Mode in Internet Explorer

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