Pardot Knowledge Base

Pardot Overview

Getting Started: Home

Welcome to Pardot! Our Getting Started series guides new customers through the key steps that have proven essential to successful rollouts. This four-part series walks you through a typical journey and gets you...

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Best Practices: Naming Conventions

Naming conventions can keep your Pardot account organized and allow you to quickly filter and identify your marketing assets. This article walks through best practices and tips for creating your own asset namin...

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Pardot 101

If you aren't exactly sure where to begin with Pardot, we've listed out the basics here. Now you can browse through our modules to get started! We will start with the items listed in the menu navigation at the ...

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Getting Started: Prepare

Insight into the overall strategy on how to deploy Pardot that can be utilized prior to gaining access to your Pardot account. Implementation Guide Implementation Guide: A deeper look at some of the most c...

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Pardot Glossary

Welcome to the Pardot Glossary! Here, you'll find the definitions for some of the terms you might run across in Pardot. Active Prospect Active prospects are prospects that have had at least one activity (any ...

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Best Practices: Using Pardot at Trade Shows

If you're interested in using Pardot at trade shows, we suggest you start by reading our blog post, The Secret to Trade Show Success. Browse through these resources, and rock Pardot at your next event. Here's ...

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Getting Started: Establish

Overview of the basic steps needed to get up and running once you gain access to your Pardot Account. Users User Roles: Pardot allows you to control the level of access for each individual user by choosing a ...

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Best Practices: Lead Qualification Tips

One of the biggest benefits of marketing automation is the ability to qualify leads. Getting a lead qualification system in place, however, can be a little confusing. Here are some tips to help get you started:...

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Copying Content from Word

Copying content from MS Word into a text editor typically injects superfluous Microsoft code. When copying text or code from MS Word in a Pardot WYSIWYG editor, you must use the "Paste from Word" button. Pastin...

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Getting Started: Enhance

Tools that will help you take your Marketing Automation to the next level. Lead Qualification Lead Qualification Overview: How to automatically qualify leads with scoring and grading, which can save time and ...

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