Pardot Knowledge Base

Prospects

Deleting Prospects

There are several ways to delete a prospect. This article will review the different methods for deleting prospects, describe what happens to the prospects once they're deleted, and explain how syncing with the ...

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Prospect Actions Overview

Pardot provides different ways to apply actions to prospects. Some of these actions will differ based on the kind of object you create (automation rule, segmentation rule, and so on). You can streamline your o...

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Prospect Activity Glossary

Each prospect record has an Activities table displaying the prospect's actions. The activities are composed of an icon and description of the activity. The description includes the name of the marketing element...

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Last Activity Field Overview

The Last Activity field is displayed on many prospect data tables and can also be added as a field in your CRM during the connector setup. The Last Activity field is related to the prospect themselves interacti...

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Updated At Field Overview

The Updated At field is displayed on prospect records and on many prospect data tables (change the Date Range view to Updated At). The Updated At date is also exported in a .csv export of a prospect table (look...

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Visitor Association Change Overview

In prospect audits, you may periodically notice entries with Type = Visitor Association Change, followed by a link with the name of another prospect. Usually you will see specific types of data missing from the...

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Prospect Audits Overview

Each prospect record has an audit table displaying the prospect's actions. The Audit page lists all the data about your prospects that Pardot has. The audits are composed of the name of the action and informati...

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Prospect Record Overview

Accessing a prospect's record is a useful way to view and edit information at the individual level. This article will break down each part of the record. To access a prospect record, navigate to Prospects >...

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Prospect Table Actions Overview

Table actions allow you to apply actions to a whole prospect table or just selected prospects on a table. This means you can apply batch actions (multi-select actions) to prospects without having to create an a...

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Prospect Referring Information Overview

Sometimes, Pardot is able to capture and record the referring URL for a prospect. A referring URL is the link of the page the visitor visited just prior to accessing a Pardot tracked page for the first time. Th...

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