Pardot Knowledge Base

Prospects

Deleting Prospects

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Prospect Actions Overview

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Prospect Activity Glossary

Each prospect record has an Activities table displaying the prospect's actions. The activities are composed of an icon and description of the activity. The description includes the name of the marketing element...

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Last Activity Field Overview

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Updated At Field Overview

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Visitor Association Change Overview

In prospect audits, you may periodically notice entries with Type = Visitor Association Change, followed by a link with the name of another prospect. Usually you will see specific types of data missing from the...

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Prospect Audits Overview

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Prospect Record Overview

Accessing a prospect's record is a useful way to view and edit information at the individual level. This article will break down each part of the record. To access a prospect record, navigate to Prospects >...

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Prospect Table Actions Overview

Table actions allow you to apply actions to a whole prospect table or just selected prospects on a table. This means you can apply batch actions (multi-select actions) to prospects without having to create an a...

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Prospect Referring Information Overview

Sometimes, Pardot is able to capture and record the referring URL for a prospect. A referring URL is the link of the page the visitor visited just prior to accessing a Pardot tracked page for the first time. Th...

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