Pardot Knowledge Base

Prospects

What happens when a prospect is reimported or resubmits a form?

If a prospect is deleted, they are moved to the Recycle Bin (under Administration). The prospect record may be restored manually by clicking Undelete in the Recycle Bin or automatically in a couple of diffe...

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How is the URL for a Prospect's Company field determined?

The Company field in a prospect record is hyperlinked so that you can find out more about the business. When a prospect fills out the Website form field, Pardot will use that to determine the company URL. If...

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How to Deal with Prospects Who Provide Bad Information

Sometimes when reviewing prospects, you will encounter obviously bogus prospects - asdf, Mickey Mouse, etc. Follow these best practices for clearing out junk prospects. Take a Two-Part Approach Don't delet...

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Visitors Overview

The Visitors Report displays a list of all captured sessions of anonymous visitors and identified prospects to the website. You can filter the sessions by View (see below), Campaign, and First Page View or Last...

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Assigning Prospects Overview

There are a multiple ways to assign your prospects within Pardot. You can manually assign prospects or use automation rules or completion actions to assign prospects based on their activity or information. Be s...

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Exporting Prospects

This article covers exporting prospect data from Pardot. You can export prospect data as a .csv from almost anywhere you see it in a table. Performing Exports By default, the system will perform an Express Ex...

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How are visitors converted to prospects?

Pardot provides for several different ways for prospects to be converted from anonymous visitors into known people. Here are the different ways prospects can be converted in order of ease of implementation: ...

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How is the source field populated?

How the Source field is Populated Source is determined by looking at a prospect's referring URL. The referring URL is the URL of the page a visitor was on before landing on Pardot tracking code for the first t...

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Searching for Prospects in Pardot

You can use the search box at the top of the Pardot screen to find prospects. This search allows you to find prospects based off their name or email address. If you are looking for a prospect by their company, ...

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Creating Prospects Manually

Follow the steps below to create a new prospect manually in Pardot: Navigate to Prospects > Prospect List. Click + Add Prospect. Enter an Email Address†, select a Campaign to tag the prospect with (...

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