Pardot Knowledge Base

Prospects

Assigning Visitors

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Why does my prospect have 0 page views?

There are few reasons why a prospect or visitor may be labeled as having no page views: The prospect or visitor may have JavaScript disabled: Pardot can't track visitors or prospects with JavaScript disabled...

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Conversions Reporting

The Conversions Report allows you to see how many net new prospects your site is generating and how many visitors are turning into prospects (as opposed to people you meet at a tradeshow and import into Pardot ...

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Manually Opting In Unsubscribed Prospects

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Prospect List Overview

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Merging Prospects

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Why don't email opens mark a prospect as active?

Email opens won't mark a prospect as active because email opens can be a passive action. For example, email servers and blacklist providers often open emails to check content, and some recipients may tab throug...

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What is an active prospect?

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Removing a Visitor Association Change

This article covers how to remove a visitor association change from a prospect record. Note: Visitor association changes do not occur in Pardot accounts that allow multiple prospects with the same email ad...

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Role-Based Email Address Overview

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