Pardot Knowledge Base

Prospects

Assigning Visitors

Assigning visitors is tricky since they are not known prospects (as opposed to someone who converts on a form). If you are already talking to a potential prospect from a particular company and then you see tha...

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Why does my prospect have 0 page views?

There are few reasons why a prospect or visitor may be labeled as having no page views: The prospect or visitor may have JavaScript disabled: Pardot can't track visitors or prospects with JavaScript disabl...

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Conversions Reporting

The Conversions Report allows you to see how many net new prospects your site is generating and how many visitors are turning into prospects (as opposed to people you meet at a tradeshow and import into Pardot ...

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Manually Opting In Unsubscribed Prospects

If a prospect has accidentally opted-out or opted-out but asks to be opted back in, follow the steps below to re-add them to email correspondence, including list emails, drip programs or autoresponder emails. ...

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Prospect List Overview

Pardot organizes your prospects into a variety of categories and allows you to sort by activity date. To access the Prospect List, navigate to Prospects > Prospect List. If you are a Marketing, Administra...

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Merging Prospects

Pardot has the option to manually merge up to three prospects at a time. Know Before You Merge If any of the merged prospects have been affected by an automation rule, the resulting prospect will be marke...

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Why don't email opens mark a prospect as active?

Email opens won't mark a prospect as active because email opens can be a passive action. For example, email servers and blacklist providers often open emails to check content, and some recipients may tab throug...

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What is an active prospect?

Active prospects are prospects that have ever had at least one activity besides an email send, email open, email bounce, or opportunity. These activities are excluded because they are not good indicators of a p...

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Removing a Visitor Association Change

This article covers how to remove a visitor association change from a prospect record. Note: Visitor association changes do not occur in Pardot accounts that allow multiple prospects with the same email ad...

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Role-Based Email Address Overview

Role-based and reserved email addresses cause a huge number of spam complaints, since they often represent multiple people -- many of whom are not the intended recipient. Pardot does not allow email addresses ...

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