Pardot Knowledge Base

B2B Marketing Analytics

B2B Marketing Analytics Overview and FAQ

B2B Marketing Analytics is an Einstein Analytics app containing Salesforce and Pardot data populated via your existing Salesforce connector. This article covers the most frequently-asked questions about B2B Mar...

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B2B Marketing Analytics Setup

Setting up B2B Marketing Analytics has two main components: Salesforce setup and Pardot setup. This article walks through basic setup, and is intended for your Salesforce admin and Pardot admin. Before you...

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B2B Marketing Analytics Glossary

This article defines common B2B Marketing Analytics terms. For more definitions, see Einstein Analytics Glossary. Aggregate A summary of the data based on a grouping. For example, sum of the amounts or ...

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