Pardot Knowledge Base

Wave for B2B Marketing

Wave for B2B Marketing Overview and FAQ

Wave for B2B Marketing is a Wave app containing Salesforce and Pardot data populated via your existing Salesforce connector. This article covers the most frequently-asked questions about Wave for B2B. How d...

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Wave for B2B Marketing Setup

Setting up Wave for B2B Marketing has two main components: Salesforce setup and Pardot setup. This article walks through basic setup, and is intended for your Salesforce admin and Pardot admin. Before you ...

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Wave for B2B Marketing Glossary

This article defines common Wave for B2B Marketing terms. For more Wave definitions, see Wave Analytics Glossary. Aggregate A summary of the data based on a grouping. For example, sum of the amounts or ...

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