Pardot Knowledge Base

Adding Calendar Invites to Pardot Emails

Last Updated: Apr 26, 2016 | Print this Article
 
From time to time, you might want to include calendar invites with emails sent with Pardot. Although you can't attach files to Pardot emails, you can link to your calendar invites and invite files. Depending on which calendar you're using, you'll either need an .ics file or a publishing link.

Note: If you haven't created an event yet, or are having trouble accessing your publish URL or .ics file, try using this free online tool to create .ics files in a hurry.

iCal and Outlook

If you've created an event with iCal or Outlook, you'll need to save the event's .ics file and upload it to Pardot. To save an .ics file from Outlook:
  1. Find your event on the calendar.
  2. Depending on which version of Outlook you're using, you can either click and drag the event to your desktop or click File > Save As > select iCalendar Format from the drop down.
  3. Upload the .ics file to Pardot. See this article for help uploading content.
  4. Copy the file's link to use in your email.
When a prospect clicks the event's link in your email, it will download the .ics file automatically. To save an .ics file from iCal:
  1. Find your event on the calendar.
  2. Click and drag the event to your desktop.
  3. Upload the .ics file to Pardot. See this article for help uploading content.
  4. Copy the file's link to use in your email.
When a prospect clicks the event's link in your email, it will download the .ics file automatically.

Google Calendar

To link a Google Calendar event, you'll need to build the link using this template. Replace the bolded sections with your own content. 
http://www.google.com/calendar/event?action=TEMPLATE&text=TITLE%20GOES%20HERE&dates=20151014T000000Z/20151014T040000Z&details=ADD%20DETAILS%20HERE%20&location=YOURLOCATION&trp=true
For example, I want an event with this content:
Title: Awesome Web Event
Date/Time: March 10, 2016 from 12:00 to 1:00 PM EST
Location: www.mysite.com/webevent
Details: Join us for the best web event ever!

The link for our example event should look like this (click the link to open in Google Calendar):
https://calendar.google.com/calendar/render?action=TEMPLATE&text=Awesome+Web+Event&dates=20160310T170000Z/20160310T180000Z&details=Join+us+for+the+best+web+event+ever%21+&location=www.mysite.com/webevent&trp=true

When a prospect clicks the event's link in your email, it will prompt them to save the event on their Google Calendar.

Notes: 
  • We highly recommend testing your event link before you post it or send it to prospects. 
  • The time is in 24 hour UTC format -- use an online converter like timeanddate.com if you need help with this. 
  • Text will need to be URL-encoded. The easiest way to do this is use an online encoding tool like Free Formatter.


 

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