Updated At Field Overview
When a Pardot user modifies the data in a prospect record (changes field values or assigns the prospect) or imports/reimports a prospect, the Updated At field will change. The Updated At field will not be modified when a Pardot user sends the prospect an email or adds the prospect to a list.
When the prospect record syncs with your CRM, the Updated At field will also update.
When a prospect interacts with your tracked online marketing efforts their Updated At field will change at the time of the action, such as viewing pages or clicking on a tracker link in an email.
The following activities do not trigger an update to the timestamp of the Pardot Updated At field:
• Email HTML Open
• Email Sent (of any type)
• Email Bounce (hard or soft)
• Opportunity Created/Lost/Won
Note: The Updated At field is closely related to the Last Activity field however there are differences. Find more information about the Last Activity field.