The Company field in a prospect record is hyperlinked so that you can find out more about the business. When a prospect fills out the Website form field, Pardot will use that to determine the company URL. If the Website field does not have a value, we use the prospect's email address domain (must not be a free email provider) to determine the company URL.This table explains how Pardot determines a company URL in various scenarios:
|Website Field||Company Field Empty||Company Field Complete|
|Empty||Company field displays URL based on domain of the Email Address field.||Company field displays the Company field value and links to URL based on domain of the Email Address field.|
|Complete||Company field displays Website value.||Company field displays Company field value and links to the URL specified in the Website field.|
- When Pardot displays a URL in a prospect's Company field, the URL is for display only. Unless the Company field is populated by a prospect's form completion, a sync with CRM data, or manually by a Pardot user, automation rules or dynamic list criteria based on Company will interpret the Company field as Prospect Default Field / is empty.
- Company field is required for Pardot to sync with leads in Salesforce. If the field is empty in Pardot, the company field value in the lead will be synced as [[Unknown]].