Pardot Knowledge Base

How is the URL for a Prospect's Company field determined?

Last Updated: Nov 19, 2015

The Company field in a prospect record is hyperlinked so that you can click on it to find out more about the business. When the Website form field is completed (through a form), Pardot will use that to determine the Company URL. When the Website field data is not collected, we use the prospect's email address domain (must not be a free email provider) to determine the company's website.

For example, if you are not collecting Website field data on your forms, and your client fills in, the link would point to

If you asked for Website address on your form and the prospect's email were but he listed his website as, the company link would point to

Additionally, if a prospect does not have a value for the Company field, Pardot will display a Company URL in this field instead (this will not be synced to the CRM though). If there is a value for Website but not Company, Pardot will use the Website URL in the Company field. If there is neither a value for Website nor Company, Pardot will use the email address domain to determine the Company URL that will display in this field.

Note: When Pardot displays a URL in the Company field for a prospect, the URL is for display only. Unless the Company field is populated by either a) prospect's form completion, b) sync with CRM data, or c) manually by a Pardot user, automation rules or dynamic list criteria based on Company will interpret the Company field as Prospect Default Field / is empty.