Follow the steps below to create a new prospect manually in Pardot:
- Navigate to Prospects > Prospect List.
- Click + Add Prospect.
- Enter an Email Address†, select a Campaign to tag the prospect with (their first touch point), and a Profile to associate them with (for grading).
- You can also enter values for First and Last Name, Company, and the other available default and custom fields, assign the prospect to a user, as well as add the prospect to lists.
- Note: If you assign the prospect to a user and have a verified CRM connector (for Salesforce, SugarCRM, NetSuite, or Microsoft Dynamics CRM), they will then be pushed to the CRM as a new record. See When are leads synced with my CRM? for more details.
- Click Create prospect.
† If your account does not allow multiple prospects with the same email address, the email address must be unique.