- Navigate to Marketing > Search Marketing.
- Either click on Competitors or scroll to the second table.
- To create a new Competitor, click + Create new competitor.
- Enter the name, URL, and optional tags for the competitor.
- Click Create competitor to save.
Competitor Monitoring TableYou can compare competitors side-by-side, filter by tags, and measure changes in ranking and online presence (changes will be noted with a + or -).
|Indexed Pages||The number of pages on your site that appear to search engines|
|Inbound Links||The number of links navigating people to your website|
|Alexa Rank||Alexa provides free organic ranking metrics based on criteria like category, keyword, or website. Alexa measures the popularity of your website against the other sites it ranks and places yours accordingly.|
Competitor History TableDrilling down on a specific competitor will show you an audit of historical data on that site. You also can view the indexed files and inbound links.
Email NotificationYou can receive a weekly email report on competitor and keyword monitoring results. Simply check the box in your user preferences and you will receive the report every Monday morning (EST).
|Account Type||Number of Competitors Tracked|
|Standard Edition||10 Competitors|
|Pro Edition||25 Competitors|
|Ultimate Edition||100 Competitors|