Pardot Knowledge Base

Search Marketing Competitor Monitoring Overview

Last Updated: Apr 11, 2016 | Print this Article
With Competitor Monitoring, you can track how well your site stacks up against your competitors in general SEO terms. The data includes the number of indexed pages, the number of inbound links, and the Alexa Rating. If a Pardot user goes to the Search Marketing screen without having any competitors added in their account, the system will be triggered to automatically generate the Pardot user's company as a competitor entry for comparison purposes. The competitor creation will be attributed to the first user that visits the Search Marketing module.

Adding Competitors

  1. Navigate to Marketing > Search Marketing.
  2. Either click on Competitors or scroll to the second table.
  3. To create a new Competitor, click + Create new competitor.
  4. Enter the name, URL, and optional tags for the competitor.
  5. Click Create competitor to save.
Note: Initial lookup may take up to one hour. Data is then refreshed weekly.

Competitor Monitoring Table

You can compare competitors side-by-side, filter by tags, and measure changes in ranking and online presence (changes will be noted with a + or -). 


Metrics Captured

Metric Definition
Indexed Pages The number of pages on your site that appear to search engines
Inbound Links The number of links navigating people to your website
Alexa Rank Alexa provides free organic ranking metrics based on criteria like category, keyword, or website. Alexa measures the popularity of your website against the other sites it ranks and places yours accordingly.
For more information, download our SEM Cheat Sheet.

Competitor History Table

Drilling down on a specific competitor will show you an audit of historical data on that site. You also can view the indexed files and inbound links.

Competitor Drill Down

Email Notification

You can receive a weekly email report on competitor and keyword monitoring results. Simply check the box in your user preferences and you will receive the report every Monday morning (EST).

Account Limits

Account Type Number of Competitors Tracked
Standard Edition 10 Competitors
Pro Edition 25 Competitors
Ultimate Edition 100 Competitors

Need more? Start a conversation with other Pardot users in our Success Community