Pardot Knowledge Base

Why do my traffic statistics in Pardot differ from my web analytics application?

Last Updated: Apr 19, 2017 | Print this Article

Sometimes Pardot’s landing page report statistics show a higher number of unique views than other analytics tools, like Google Analytics. The most common reason for this discrepancy is a difference in how analytics tools count page views. Pardot landing pages count a view when the page loads. Third-party analytics count a page view when JavaScript code loads and runs. For example, third-party analytics tools typically don’t count page views when a visitor leaves the page before the JavaScript has time to load and run.

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