Pardot automatically creates new Leads in Salesforce, but when you convert that Lead to a Contact, the Contact may not pull in all the data from the Lead record. You'll need to map your Lead to Contact fields in Salesforce first.To map your Lead Fields to Contact Fields:
- In Salesforce, navigate to Setup > Customize > Leads > Fields.
- Scroll down to your custom fields and click Map Lead Fields.
- Click the Contact tab and map your fields.
- When finished, click Save.
Move to a different part in the Salesforce Connector Series:
Part 1: Getting Started
Part 2: Salesforce Configuration
Part 3: Pardot Configuration
Part 4: Advanced Topics