Pardot Knowledge Base

How do Pardot default fields map to Salesforce fields?

Last Updated: Nov 22, 2016 | Print this Article

The following field mappings for individual records (prospects and leads/contacts) and accounts are set up automatically when you verify your Salesforce connector. By default, Salesforce will be the master for all of these fields except for the proprietary Pardot fields (score, grade, Pardot campaign, etc.), referrer fields, and Google Analytics fields created when you install the AppExchange package.

At this time, we only sync with lead/contact, account, and opportunity fields (see more about opportunity field mapping here). However, you can choose to make Pardot the master for most other fields and change most of the default mappings if you'd like (exclusions are indicated below). Please see our Default Fields article for more information. Can't find a Salesforce field in the table below that you want to map to Pardot? Add custom fields to Pardot and map them to Salesforce.

Default Prospect Field Mapping

Pardot Default Field Salesforce Lead/Contact Field
First Name Leads/Contacts: First Name
Last Name Leads/Contacts: Last Name
Email* Leads/Contacts: Email
Company5 Leads: Company Contacts: Account Name
Campaign1 Leads/Contacts: Pardot Campaign
Score1 Leads/Contacts: Pardot Score
Grade1 Leads/Contacts: Pardot Grade
Assigned User** Leads: Lead Owner Contacts: Contact Owner (if a lead and contact both have the same email address, the contact owner will win — please make sure all users in Pardot have their CRM username mapped so the correct owner will sync down).
Notes1 Leads/Contacts: Pardot Notes
Recent Interaction** --
First Activity (from Prospect Activities section)¹ Leads/Contacts: Pardot First Activity
Last Activity (from Prospect Activities section)1 Leads/Contacts: Pardot Last Activity
Website Leads/Contacts: Website
Job Title Leads/Contacts: Title
Department Leads: N/A (Does not sync) Contacts: Department
Country Leads: Country Contacts: Mailing Country
Address One2 Leads: Street Contacts: Mailing Street
Address Two2 Leads: Street Contacts: Mailing Street
City Leads: City Contacts: Mailing City
State Leads: State/Province Contacts: Mailing State/Province
Territory --
Zip Leads: Postal Code Contacts: Mailing Postal Code
Phone Leads/Contacts: Phone
Fax Leads/Contacts: Fax
Source Leads/Contacts: Lead Source
Annual Revenue Leads: Annual Revenue (Must be an exact integer and only appears on Leads) Contacts: N/A
Employees Leads/Contacts: No. of Employees (Must be an exact integer)
Industry Leads: Industry (Only appears on Leads) Contacts: N/A
Do Not Email -- Note:This field isn't synced by default. However, it can be mapped to a Salesforce custom field.
Pardot Hard Bounced3† Leads/Contacts: Pardot_Hard_Bounced. Pardot is the master for this field. Note:You must map this lead field manually to the contact field to make sure the contact record pulls in the data. See Mapping Salesforce Lead Fields to Contact Fields for instructions.
Email Bounced Reason7 Leads/Contacts: Bounce_Reason
Email Bounce Date7 Leads/Contacts: Bounce_Date
Do Not Call --
Years in Business --
Comments¹ Leads/Contacts: Pardot Comments
Salutation Leads/Contacts: Salutation
Opted Out** ³ Leads/Contacts: Email Opt Out. Note: On the prospect record, this field appears as Prospect Opted Out.
Created At¹ Leads/Contacts: Pardot Created Date
Prospect Referrer¹ Leads/Contacts: Pardot First Referrer
Prospect Referrer Query¹ Leads/Contacts: Pardot First Referrer Query
Prospect Referrer Type¹ Leads/Contacts: Pardot First Referrer Type
Google Analytics Campaign‡ 4 Leads/Contacts: Google Analytics Campaign
Google Analytics Medium‡ 4 Leads/Contacts: Google Analytics Medium
Google Analytics Source‡ 4 Leads/Contacts: Google Analytics Source
Google Analytics Content‡ 4 Leads/Contacts: Google Analytics Content
Google Analytics Term‡ 4 Leads/Contacts: Google Analytics Term
No Field; syncs from Pardot data6 Leads/Contacts: Pardot Conversion Date
No Field; syncs from Pardot data6 Leads/Contacts: Pardot Conversion Object Type
No Field; syncs from Pardot data6 Leads/Contacts: Pardot Conversion Object Name
Must create custom field to sync (no default) Leads: Status (Only appears on Leads) Contacts: N/A
Must create custom field to sync (no default) Leads/Contacts: Mobile Phone
Must create custom field to sync (no default) Leads/Contacts: Record Type ID

1Pardot's proprietary fields (Pardot Campaign, Score, Grade, Notes, Comments, Last Activity, etc.) and the referrer fields map to Salesforce fields that are read-only; thus, they are non-custom fields that are considered the master over Salesforce fields by default and cannot be remapped to sync with other fields in Salesforce.

Note: Due to search changes made by Google, you may not get values for Pardot First Referrer Query. You can read more about how those changes affect Pardot here and here.

2If Address One and Address Two are mapped to the default field (Street for Leads, Mailing Street for Contacts) and either of them is set to override the CRM in Pardot, then both will override the CRM and the Pardot values will be pushed to Salesforce (we'll combine them with a space between the two values). If the CRM is the master (the default behavior), we pull Street/MailingStreet into Address One and blank out Address Two.

3To show the Pardot Hard Bounced field on leads and contacts, you must do the following:

  1. Assign the Pardot Connector User permission set to your connector user. See Applying Permissions Sets and Object Permissions in Salesforce for help.
  2. Edit your lead and contact page layouts, and drag the field onto the layout. For more help, see Getting Custom Fields to Appear in Salesforce.

4The Google Analytics fields are included in the AppExchange install package, but will only display on prospects if the Google Analytics Connector is verified in Pardot.

5 With default mapping, the Company field in Pardot will be synced with either the lead Company field or contact Account field (dependent upon which object type is syncing with your prospect). However, if this field is remapped, only values from the newly mapped Salesforce field will sync. If a contact is associated with an account, the Company field will be read-only in Pardot.

6Pardot Conversion fields are not connected to actual Pardot fields, rather, their values are pulled directly from the related data in Pardot. These fields can therefore not be remapped.

7To use this feature, you must first enable Bounce Management in Salesforce. See Salesforce's Bounce Management documentation for help. These fields cannot be added to page layouts, but are available in Salesforce reports. These fields will not have values until there has been a bounce.

† These fields are hidden until there is a hard bounce. Even if the Do Not Email and Opted Out fields are cleared, the bounce history will be retained on the prospect record and the Pardot Hard Bounced, Email Bounced Reason and Email Bounced Date fields will not be cleared. If the hard bounce was the result of an incorrectly entered email address, changing it to a valid email address will clear the Pardot Hard Bounced field.

‡ The Google Analytics Connector fields map to Salesforce fields that are read-only; thus, they are non-custom fields that are considered the master over Salesforce fields by default and cannot be remapped to sync with other fields in Salesforce.

* If your account does not allow multiple prospects with the same email address, the Email field cannot be edited or remapped.

** The Assigned User and Recent Interaction fields cannot be edited to make Pardot the master or remapped to another field in Salesforce. The Prospect Opted Out field can be remapped to another field, but the sync behavior cannot be changed.

Note: If a field in Salesforce is a dropdown, the mapping field in Pardot must also be a drop down that matches identically (they are case sensitive) in order to sync with these fields.

Default Account Field Mapping

Pardot Account Field Salesforce Account Field
Assigned User¹ Owner
Annual Revenue AnnualRevenue
Billing Address One BillingStreet
Billing Address Two --
Billing City BillingCity
Billing Country BillingCountry
Billing State BillingState
Billing Zip BillingPostalCode
Description Description
Fax Fax
Industry Industry
Name Name
Number AccountNumber
Number of Employees NumberOfEmployees
Ownership Ownership
Phone Phone
Rating Rating
Shipping Address One ShippingAddress
Shipping Address Two --
Shipping City ShippingCity
Shipping Country ShippingCountry
Shipping State ShippingState
Shipping Zip ShippingPostalCode
SIC Code Sic
Site Site
Ticker Symbol TickerSymbol
Type Type
Website Website
¹This field cannot be edited to make Pardot the master or remapped to another field in Salesforce.

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