Connectors allow Pardot accounts to sync with third party applications
such as a CRM system or
Google AdWords. With a connector, data can be passed back and forth between the two
applications allowing you to manage many formerly disparate marketing channels from within Pardot interface.
Please note that you must verify connectors in Pardot, NOT through Pardot
frames within Salesforce.
Adding New Connectors
Listed below are all of the applications we connect with:
- Navigate to Admin > Connectors.
- Click on the + Add Connector button to add a new third party integration.
- Choose the vendor whose connector you would like to set up.
- Enter any information necessary to complete setup. This will vary slightly for each vendor
but typically includes the following fields: the label you would like to use for the connector,
the username and password you use for the vendor, and a URL to which Pardot will post data. You
can typically receive this URL from your account manager at the vendor in question.
| Google AdWords
||Connect with your Google AdWords account, a pay-per-click advertisement application.
| Google Analytics
||Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
||Receive alerts to instantly connect with prospects over the phone when they submit a form.
||Shorten, share and track your links.
||Real-time chat and monitoring of your website visitors through Google Talk and Jabber.
||Collect and present critical business data from all across your company. Contact Pardot Support to enable this connector.
||Host and share videos online while tracking engagement through use of analytics.
||Seamlessly capture UserVoice activity and leverage those activities in Pardot.
Social Media Connectors
Note: *Social Profile Lookups are optionally available for each of these connectors. Social Profile Lookups are included with Pro Edition and Ultimate Edition accounts, and are available as an add-on for Standard Edition accounts.
||Add your company's social media links to your email and landing pages.
||Connect your company's Facebook account and be able to share and track social interactions.
||Instantly connect with your company's followers by automating tweets.
||There are two separate Linkedin connectors in Pardot. One Linkedin connector allows you to quickly jump to the LinkedIn results for a prospect or their company. This connector does not require your company to provide a specific Linkedin account's password. The other Linkedin connector is a social posting connector, which allows you to instantly connect your company's Linkedin account and automate updates to the profile.
||Find Data.com results for a prospect or their company.
||Lets you access the public web for information about your customers, users or leads.
Need more? Start a conversation with other Pardot users in our Success Community