Pardot Knowledge Base

Drip Programs Overview

Last Updated: Oct 20, 2015

Drip Programs (also known as lead nurturing programs) allow correspondence to be sent to prospects on a specific list at specific intervals based on time or prospect activities. Use drip programs for ongoing marketing campaigns and to nurture leads that may not be sales-ready.

Emails sent through drip programs will be recorded in the Prospect Profile as an activity. You can access your drip programs by navigating to Marketing > Automation > Drip Programs. Use the View dropdown to show live, paused, or all drips. For examples of drip programs with images and best practices information, see Drip Program Sample Templates.

These articles will give you everything you need to know about drip programs:
Drip Program Action Icon Glossary
Creating Drip Programs
Drip Program FAQ