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Prioritizing Drip Programs Using Suppression Lists

Last Updated: Jun 14, 2016 | Print this Article
 

Occasionally, you may have a prospect end up on several different lists that you use for your drip programs. You'll want to make sure the prospect receives only the most relevant information, so you'll need prioritize your drip programs using suppression lists.

Example: Prospect Adam Smith is on 3 different lists: List A, List B, and List C. You want to send three different drip programs: Drip 1, Drip 2, Drip 3. Since you don't want your overlapping prospects, like Adam Smith, to be run through more than one drip program at a time, you need to prioritize and suppress them from receiving the lower-priority drip emails.

Let's say that Drip 1 is your highest-priority drip, Drip 2 is less important than Drip 1, and Drip 3 is the least important. So you want any prospects that are on List A and List B or List C to receive only Drip 1 emails. You'd use Lists A and B as suppression lists. This table gives a good example of how you'd set up your sending and suppression lists:

   Drip 1 Drip 2 Drip 3
 To Lists List A  List B  List C
 Suppress Lists None List A Lists  A & B


Drip 1's settings would look similar to this.
Drip 1's settings would look similar to this.

Drip 2's settings would look similar to this. Notice the suppressed list A.

Drip 2's settings. Notice that List A is suppressed.

Drip 3's settings. Notice that both List A and B are suppressed for this drip.

Drip 3's settings. Notice that both List A and B are suppressed for this drip.

Note: Only one prospect with a specific email address can be enrolled in a drip program at any time. If you have multiple prospects with the same email address, using suppression lists to prioritize programs will not add additional prospects with the same email address to a program.

Not what you're looking for? Check out these other articles:
Suppression Lists Overview
Drip Programs Overview

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