Email BasicsCreate an Email
Sending an email -- a step by step guide to using Email Flow to create and send a list email.
Building an email template -- use our Email Template Flow to create a design to use for drip programs, as an autoresponder, as a base for future list emails, or for sending one-to-one emails.
Design your Content Craft your email content using our graphical editor, source editor, or one of our pre-formatted templates. Take a look at our icon glossary to find out what function each icon in our email editor represents. More content help: suppressing the prospects who shouldn't receive a particular email.
Test your Email Send yourself a copy of the email you've created using our built-in test functionality. If you're using variable tags to include personalized content, send a live test to ensure that your variable tags are working properly.
Report on your Email's Success Track opens, link clicks, and more through our list email reports and email template reports. Want to kick your reporting up a notch? Check out the additional metrics and testing capabilities available with our advanced email analytics feature.
Configure your Unsubscribe and Email Preference Pages Learn the ins and outs of setting up your unsubscribe page as well as any email preference pages you may wish to add.
How do I build an attractive email template?Glad you asked! When building an email in Pardot, you're presented with a lot of options. If you need a little guidance to get started or just want a point of reference, check out our best practices for creating an awesome email template in Pardot. Looking for more generic design principles? Take a look at our general email design best practices.
Getting Past the Spam FilterCan I ensure my email doesn't get stuck in spam? With spam filters becoming increasingly customizable, it's difficult to predict exactly whether or not a particular email will hit spam. However, there are plenty of steps that can be taken to improve your chances at avoiding the junk folder.
What does Pardot do to help me out? We automatically manage bounces, unsubscribes, and spam complaints in order to help your sending reputation and remain CAN-SPAM compliant. We also offer dedicated IP addresses for those who wish to maximize control of their own sending reputation.
Do I need to remove opt-outs and hard bounces from my lists?No need to remove opt-outs and hard bounces from your lists! We automatically mark prospects who opt-out, hard bounce once, or soft bounce 5 times as unmailable so they no longer receive emails sent from Pardot. Interested in reviewing your opt-outs anyways? Learn how to export your unsubscribed prospects.
Email EmbedsCan I embed videos in my emails? Not really (at least not reliably). Unless you're using Apple Mail, chances are your email client doesn't play nice with video. Read about the limitations of video in email and ways to work around them.
Can I embed forms in my emails? Best practice for sending forms via email is to send prospects a link to the form. Pardot does not support embedding forms directly into emails for several reasons that you can read about here.
Advanced Email TopicsUsing Pardot Editable Regions With Pardot regions, you can select exactly which blocks in your email should be editable in the WYSIWYG editor by tagging certain HTML elements with a small snippet of code. Learn how to make the most of Pardot regions here.
Integrating a Third-party Email Solution If you're sending an email through a third party vendor, you can append a tracking parameter which will allow you to capture any new prospects that click a link in your third party email.
Ensuring URLs are Trackable Pardot uniquely rewrites every link preceded by 'http:' so that clicks are trackable and can be attributed to the correct recipient. Here are a couple of caveats to keep in mind:
- Encoding URLs with special characters -- if your URL contains special characters, it needs to be encoded to ensure that it is correctly rewritten.
- URLs inserted via variable tag -- any URL inserted via variable tag will work for recipients, but will not be preceded by 'http:' and thus will not be trackable.
Can I add "follow us" buttons instead? Certainly! You can follow these steps to add links to your social media sites for "follow us" functionality.
Managing Opt-outs and BouncesOpt-outs
- Manually opting-out prospects - how to mark a prospect as unmailable.
- Opting-in an unsubscribed prospect - how to mark an unmailable prospect as mailable (Note: these steps should only be performed when the prospect has given explicit instructions to do so).
- Bounce codes - your guide to interpreting any bounce reasons you may receive.
- Managing internal bounces - why an email sent to an address on your own domain may bounce, and how to prevent it from happening again.