List table now shows "mailable prospects" in addition to total prospects
The list table always showed the total number of prospects on various lists. Prospects, however, become unmailable by opting-out, being flagged as hard bounces, or having too many soft bounces. In addition to the total prospect number, we now also show the mailable prospect number. This allows you to get a good handle on your total number of mailable prospects as well as see how list churn/attrition is affecting your database.
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2 Posted by Bradley Kravitz on 02 Feb, 2010 03:28 PM
This is a nice feature but would be much better if I could take action on that specific list of mailable prospects. For example export that list or create a new list from that etc...
Just showing me a number does not provide enough, I can get the same number once I send a mail against that list.
Support Staff 3 Posted by Adam on 02 Feb, 2010 04:16 PM
Hi Bradley. Thanks for the comment. As with a lot of elements in the app, we like to release things incrementally so people can start getting value right away. As you said, the next step is adding filters to make that data more actionable (exports, quick list creation, etc.). Thanks for the feedback!
4 Posted by Charlene Williams on 04 May, 2010 05:19 PM
In the unscubscribed prospect view, is that also showing prospects that are "unmailable" due to too many soft bounces or is it strictly hard bounces and unsubscribes?
Support Staff 5 Posted by Adam on 04 May, 2010 05:28 PM
Hi Charlene. That is correct. It is the superset of prospects who have opted-out themselves, been manually opted-out by a user in Pardot, hard bounced, or soft bounced five times. Thanks!
Adam resolved this discussion on 04 May, 2010 05:28 PM.