Knowledge Base: How is the URL for a Prospect's Company field determined?
The Company field in a prospect record is hyperlinked so that you can click on it to find out more about the business. When the Website form field is completed (through a form), Pardot will use that to determine the Company URL. When the Website field data is not collected, we use the prospect's email address domain to determine it.
For example, if you are not collecting Website field data on your forms, and your client fills in joe@gmail.com, the link would point to www.gmail.com
If you asked for "Website address on your form and the prospect's email were joe@gmail.com but he listed his website as www.pardot.com, the company link would point to www.pardot.com
Additionally, if a prospect does not have a
value for the Company field, Pardot will display a Company URL in
this field instead (this will not be synced to the CRM though). If
there is a value for Website but not Company, Pardot will use the
Website URL in the Company field. If there is neither a value for
Website nor Company, Pardot will use the email address domain to
determine the Company URL that will display in this field.