Pardot Knowledge Base

Creating Emails

Last Updated: Aug 29, 2016 | Print this Article
 

Email Flow is non-linear, so you can switch between steps without having to go through each step before sending. Email Flow makes creating new emails a breeze, and also gives you multiple ways to save your work.

This article covers how to start creating a new email with Email Flow. These articles can help you navigate each step of Email Flow if you're not familiar with them:

Email Flow Builder Overview
Testing Emails with Email Flow
Sending Emails with Email Flow
If you are brand-new to creating emails with Pardot, you might want to check out our Email Training resources.

Creating a New Email

  1. Navigate to Marketing > Emails > New List Email. This opens Basic Email Information.
  2. Enter a Name for this email. This is internal-only.
  3. Optional: add Tags.
  4. Select a Folder.
  5. Select a Campaign for your new email. This campaign will tag the email message: it is not a filter for the recipients.
  6. Select the Email Type. Choose from the following:
    Email Types
     HTML and Text  HTML email with text alternative
    Text Only  Simple text email with no HTML formatting
  7. Optional: Mark Enable A/B Testing if you'd like to A/B Test the email. If you accidentally enable this, you can turn it off before you send the email.
  8. Choose an email template and click Apply, or click Skip to build the email from scratch. Once finished, you can start editing your email.

After you've set up your basic information, you can access the main email stage where you can build, test and send your email.

Use the Building, Testing, and Sending tabs to move through the steps. These articles can help you navigate these steps if you're not familiar with them:

Email Flow Builder Overview
Testing Emails with Email Flow
Sending Emails with Email Flow

Since there are multiple ways to save your work, each with a different purpose, we recommend that you check out Saving Emails and Templates to explore your options.

This video shows you how to get started and move through the Building, Testing, and Sending tabs easily:


Need more? Start a conversation with other Pardot users in our Success Community