Pardot Knowledge Base

A/B Test Reporting

Last Updated: Apr 26, 2016 | Print this Article
 
A/B Testing reports show the same details that list email reporting does, but the reports are specific to each version of the email. Pardot also offers an overview report, which combines metrics from the Winner, Version A, and Version B reports into one report.

Overview Report

The overview report combines all of the information from the Winner, Version A, and Version B reports to give you a view of how all your email did across all versions. From the overview report, you can access each of the individual A/B Testing reports. To access the overview report:
  1. Navigate to Reports > Emails.
  2. If necessary, add the Report column by clicking the Filter icon, hovering over Columns, and marking Report.
  3. Locate the email to report on. A/B test emails will be grouped together with A, B, or Winner tags by their names.
  4. Click the blue paper icon in the Report column to open the overview report.
The video below walks you through accessing the overview report. Click here to expand the video.

Individual Reports

A/B Testing reports are like any other list email report, but are split into Version A, Version B, and Winner. Each report displays metrics specific to one version of your email. There are two ways to access these reports. The first is from the List email stats table: A:B Testing List email stats
  1. Navigate to Reports > Emails.
  2. Locate the email to report on. A/B test emails will be grouped together with A, B, or Winner tags by their names.
  3. Click on the name of the email to view an individual report.
The second method is from the overview report: A:b Testing View Report
  1. Navigate to Reports > Emails.
  2. If necessary, add the Report column by clicking the Filter icon, hovering over Columns, and marking Report.
  3. Locate the email to report on. A/B test emails will be grouped together with A, B, or Winner tags by their names.
  4. Click the blue paper icon in the Report column to open the overview report.
  5. Click any View Report button to view the individual report for that email version.

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