Pardot Knowledge Base

Seed Lists Overview

Last Updated: Nov 29, 2017 | Print this Article
Some companies use seed lists to test email deliverability and how the email renders across different browsers and devices. While test lists are certainly helpful to check how your email renders in different environments before you send them to prospects, we don't recommend that you rely on seed lists to test deliverability.

Why shouldn't I use seed lists to test deliverability?

  • Your seed list mailboxes might not behave like 'real' mailboxes -- is it getting other emails? Is it frequently used? Are there spam filter methods in place? Real mailboxes are 'trained' through user interaction to behave in certain ways.
  • Major email providers recommend against using seed lists to test deliverability -- seed lists don't have typical user profiles, so you won't get a good idea of whether your email would land in a prospect's inbox or spam folder.

What does Pardot recommend instead?

There are a few things you can do to make sure your emails look great and get delivered.
  • To increase the chance that your email will land in an inbox, be a reputable sender -- monitor your sender score, keep your lists clean, and adhere to Pardot's permission-based marketing policy.
  • Use test lists in Pardot to to confirm that your formatting looks great, populated data is correct, and that all links point to the correct places.
  • Use Pardot's Advanced Email Analytics to test how your email renders in browsers, preview your subject lines, and run a Spam Analysis. This option is included in our Pro and Ultimate packages. It's available as an add-on for Standard packages.

Need more? Start a conversation with other Pardot users in the Trailblazer Community